Final Proposal

Working Title: Amy Winehouse
Back To Black


Channel for Broadcast ; The channel I have chosen my music video to be broadcasted on is MTV BASE. I have chosen this channel as MTV BASE specialises in urban and underground music. This track is a very jazzy type of song, the actual video to this song has been broadcasted on MTV base also. Therefore i find this Channel most suitable to use.

Target Audience ; I am aiming to attract an audience of people from the age 10+,even though i have heard my three year old niece singing this song. Both male and female audiences even though the song itself would be more appealing to females, as it is talking about herself when she is left by her boyfriend or "male acquaintance" whilst he goes back to his old partner. I want to attract these age groups because they are the generation that are most likely to download the music, buy the albums sing it amongst their peers and even to broadcast it on a public social networking site such as Faceebook.
However for those maturer people who like it they are most likely to sing it it on Karaoke, and the type of song that would make them want to buy the album for their car if they do drive.
Genre ; I am going to make my music video a Narrative/ Storyline. It will be based on a young teenage girl who has just broken up with her boyfriend after she has just caught him cheating on her, with her ex. She finds out that he never stopped going out with his ex girlfriend and she was the problem. I am going to shoot this video in black and white and do some of the shots in black and white and show some colour e.g all the blue's in that shot.

Questionnaire& Results

Please Circle Where Appropriate

1) Are You

Male Female Don't Wish to Disclose

2) Whats your favourite types of music video

Hip Hop R'N'B Pop Indie Rap Other (please specify)____________

3)Which Artists have impressed you with their Video's

______________________________________

4)Do You Think That Performance is Important in a Video

Yes No

5)Where Do You Prefer to watch Music Video's

Television Internet Phone MP4 Other (please specify)_________________

6)What Do You Look For In A Music Video
___________________________________

7)Which Music Channel Do You Watch The Most

__________________________

8)How Long Do You Expect A Music Video To Be

___ Minutes

9)Do You Know Any Music Video Directors

Yes No

10) If Yes please state them

_______________________________







RESULTS
For Question 1 - 5 were Male
4 were Female
1 did not diclose

For question 2 - Hip Hop - 2
R'n'B - 2
Pop - 2
Indie -5
Rap - 0
Other - 2 (Dubstep & Grime)

For Question 3 - responses were: Lady Gaga (3)
Rihanna (1)
Beyonce (1)
Artic Monkeys (1)
Katy B (1)
Micheal Jackson (2)
The Streets (1)


For Question 4 - YES- 9
NO - 1





For Question 5 - TELEVISION - 8
INTERNET - 4
PHONE - 0
MP4 - 0
OTHER - 0




For Question 6 - EFFECTS - 2
STORYLINE/ NARRATIVE - 4
BACK GROUND PEOPLE - 1
FASHION - 2
CONFIDENCE - 1


For Question 7 - MTV - 2
MTV 2 - 2
MTV BASE - 6
4 MUSIC - 1
CHANNEL AKA - 1


For Question 8 - 3 MINUTES- 3
4 MINUTES - 5
5 MINUTES - 2



For Question 9 - YES - 5
NO - 5



For Question 10 (RELATING TO NUMBER 9 WHO SELECTED YES - LITTLE X
BENNY BOOM
HYPE WILLIAMS

Johnny Cash- Hurt Video